While both of these marketing channels can be highly effective individually, they’re even more impactful when used within an integrated marketing campaign. Multi-channel marketing strategies like these help you expand your reach, improve customer engagement, and gather data to refine your approach.
SMS and email marketing are both versatile, accessible marketing channels that any brand can use to drive results.
Key similarities between
SMS and email marketing
In both SMS and email marketing, you need to get the recipients’ permission before you can send messages to them.
General Data Protection Regulation (GDPR) in the E.U. requires businesses to get clear consent before sending promotional texts, and also requires companies sending marketing emails to include an easy way for recipients to opt out of future messages.
Getting your audience to opt in to your messages isn’t just about legal compliance, though. By only sending to customers who have already shown some interest in your brand and agreed to receive marketing messages from you, your audience is much more likely to be engaged. Your SMS and email campaigns will generate better results with prior opt-ins.
SMS and email marketing both offer easily measurable engagement metrics, which makes it much more convenient to determine whether your campaigns are performing well and what you can improve. These metrics include the open rate, click-through rate, and conversion rate.
You can also try segmenting your audience and personalizing your messages with both SMS and email marketing campaigns. Personalizing the messages makes them more relevant to the recipients, potentially boosting your engagement and return on investment.
Getting started with
SMS and email marketing
Critical differences between
SMS and email marketing
There are some significant differences between these two marketing channels, though. For one thing, emails can be much longer and contain a greater variety of content than text messages. You can add videos, GIFs, countdowns, and even forms to emails — that’s not possible with texts.
On the flip side, SMS marketing offers something email marketing doesn’t: immediacy. A promotional text creates a phone alert just like any other text message, so many recipients will read the message right away. That’s likely part of the reason SMS campaigns have that 98% open rate. By comparison, email marketing achieves an average open rate of 26.8%.
Both SMS and email marketing are relatively inexpensive compared to traditional marketing channels and offer strong returns on investment. As mentioned, brands see an ROI of €30 for every euro spent on email marketing and €18 to €40 for every euro spent on SMS marketing.
Try SMS marketing for time-sensitive messages like flash sales or appointment reminders. Email marketing campaigns are better for more detailed content and nurturing relationships with your subscribers.
This consists of brands sending promotional text messages to their subscribers’ phone numbers. These messages are text-only and limited to no more than 160 characters, so you have to keep them short and sweet.
You can use promotional texts in many different ways, including:
- Launch new products or services.
- Announce sales events, flash sales, or daily deals.
- Inform customers of upcoming events.
- Notify customers about holiday promotions or limited-edition releases.
open rate of SMS
more than the 26.8%
open rate for email
more than the 7.8% open rate for push notifications
Examples of SMS campaigns
The fact that SMS messages are delivered almost instantaneously make it an ideal channel for time sensitive campaigns.
In an email marketing strategy, brands send email messages to promote their products and services, keeping customers engaged and informed.
It’s a very versatile marketing channel, allowing you to send newsletters, promotional emails about deals and discounts, event announcements, and even abandoned cart reminders.
Many people underestimate email marketing, but it actually offers an incredible return on investment — ROI €25 per euro spent, on average.
Your email marketing campaigns help you drive traffic to your website and strengthen your relationship with your customers. Well-designed marketing emails keep customers engaged and improve your overall brand awareness.
The statistics say that there are 4 billion daily email users, and it is also a known fact that emails are marketers’ best friend. An email is the standard way of communication with your subscribers/customers.
Before the launch of various marketing techniques, email was the traditional method of maintaining a good relationship with customers.
These emails are sent on a consistent schedule and often contain a company’s blog, upcoming events or any update regarding the company. This would help your subscribers to know more about your services.
- Builds a good relationship with customers
- Increases brand reputation
- Increases brand visibility
Retention emails are sent to the existing customers with an intention to increase engagement and satisfaction. This would bring back customers to your business frequently. If you feel that your existing customers are quite inactive for a while, you can implement this email strategy to bring them back to your business.
These emails are sent with the intention to grow the customer base. The acquisition emails are sent to customers who are interested in your service. The acquisition emails can be processed based on the subscribers’ behavior in their past response or from any demographic information. Understand your customers and target them in the right way, this would increase the customer base of your company.
Promotional emails are quite common in the email marketing strategy. Companies usually send these emails with the intention to promote their services/products. It is the usual format of sending “We offer 20%”, instead add some valuable content to your promotional emails. In promotional emails, you can highlight the products/services on offer, which would add more value to the email.
Key Factors of Successful
Email Marketing Service
Sending your campaign to the right audience at the right time is very crucial when it comes to email marketing.
Content is something that needs to be concentrated as it is considered to be the visual design of what you are conveying to your subscribers.
To grab your readers’ attention, the subject line can do it effectively. Subject line is what your recipients would first see before they open your email.
Sending personalized emails is one of the best ways to make relevant content to your readers. This would make your subscribers understand that you know something about them.
This is the best method to determine which works well for your audience and to make changes based on the results.
There are subscribers who respond to your email campaign service and there are some who ignore. You can keep track of everything like, who opened and clicked, bounce rate and more.
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With so many new marketing trends like short-form video and influencer marketing, you may be wondering whether SMS marketing is a bit outdated now. Text message marketing has been around a while, but it’s still as effective as ever. Today’s software advancements have made it even easier to drive great results for your business using text messages.
When you’re considering two different marketing channels, it’s natural to wonder which will offer better results for your brand. Really, though, it’s impossible to say whether email marketing or SMS marketing is better, because it all depends on your goals and preferences. Compare these key features of email and SMS marketing for a better idea of which channel is best for you.
Unlike general-purpose tools such as Mailchimp or Gmail, we provide you with professional tools that guarantee the deliverability of your communications.
If necessary, we can configure your website to grow your contact list, keep it up to date, and automatically send your text messages and emails. We design the layout of your newsletters to make them eye-catching and engaging.
Your contacts change, and so do your needs!
You gain speed, targeting relevance, and performance.
Combining SMS and Email Marketing provides a comprehensive approach, leveraging SMS for urgent, short messages and email for detailed, longer-form content to cover all stages of the customer journey.