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pngegg (21)
Why
should
you care about
SEO?

Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic.

It’s important to note that Google is responsible for most of the search engine traffic in the world (though there is always some flux in the actual numbers). This may vary from niche to niche, but it’s likely that Google is the dominant player in the search results that your business or website would want to show up in, and the best practices used by us will help position your site and its content to rank in other search engines, as well.

If you are running into
one of these 3 issues

  1. No potential customers find your business online when searching for your products or services.
  2. You previously had a lot of new customers finding your business online, but not anymore. You don’t know why phone calls and form submissions are down.
  3. You have a healthy number of customers discovering your business online, but you want a lot more and are unsure how to make that happen.

Well, you are definitely in the right place.
We can help!

What type of actions are involved with

Search Engine Optimization?

Keyword Research
That's one of the first steps in building a successful SEO strategy. Understanding which search terms your potential customers are using online to find your products or services is essential. The key metrics are the monthly average volume of searches, difficulty in ranking, and traffic potential. These statistics will help your keyword selection tremendously when deciding where to focus.
Local SEO
It's optimizing your website and business information to be recommended by search engines when a potential customer is searching for services or products sourced by businesses within their geographic location. Google Maps dominates local search recommendations, and specific actions can be taken to influence Google Maps to favor your business.
On-Page SEO
That includes everything from creating title tags and meta descriptions to ensuring all images have alt text attributes for those who cannot see them. The best practices for on-site SEO are frequently updated, and it is essential to ensure your website keeps up with the changes to achieve the highest possible rankings.
Off-Page SEO
It is commonly referred to as Off-Site SEO as well. It is leveraging online resources outside your website to demonstrate authority within your niche and, more importantly, to Google’s algorithm. These elements can involve Link Building, Social Media, Influencer Marketing, and more.
SEO Content Writing
Creating the right content is essential for SEO success. Search engines recommend businesses that demonstrate their authority within their niche. High-quality SEO content writing is critical for standing above your competition. Google also tracks how long a visitor stays on your website after clicking through a link within a Google search; the longer they stay, the more valuable Google believes your content is. Written content now needs to be good and engage website visitors.
Conversion Rate Optimization – CRO
CRO is the process of increasing the percentage of website visitors that reach out to your business. It takes a lot of work to bring potential customers to your website via SEO, so it is crucial to set up your website so that these visitors take your business seriously and immediately reach out when they arrive from a search engine recommendation.

What’s likely interesting to you as a business owner or employee is how you can actually leverage SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business.

SEO is truly for everyone. Whether you’re a super-serious law firm, or a jovial laser tag location. Every business wants to reach a wider audience.

That’s why SEO is key

On-page
vs
Off-page
SEO

To understand the difference between on-page and off-page SEO, it’s best to go back to the SEO basics.

There are three core types of SEO:

technical-vs-on-page-vs-off-page-seo
Google
Bing
Yandex
Yahoo
DuckDuck Go

© StatCounter: August 2025

Checklist for SEO Services

An SEO audit will reveal the amount of work that your website needs to rank better on search engine results pages (SERP).

  • Keyword research

    +
  • Content quality

    +
  • Keyword placement

    +
  • Images: Alt attributes

    +
  • Title & Headings

    +
  • Meta description

    +
  • URL

    +
  • Links

    +
  • Content freshness

    +
pngegg (22)
What
is
Local SEO?

Local SEO refers to getting your business properly registered in online business directories and search tools. For instance, getting your physical location to appear on Google Maps and Bing Places.
Local SEO is often available as a standalone service, meaning you won’t have to invest in the full scope of technical SEO and on-site improvements. If you’re happy with your SERP rankings, and reckon your business simply needs more local search visibility, you can pay only to hone your web listings.

Which services are included in our Local SEO package:

  • Set up listings on Google My Business and Bing Places for Business
  • Ensure accuracy and consistency of contact details across listings
  • Collect customer reviews
  • Link of your profiles on social media
  • Upload images of your business premises and goods/services

Plans for Your Business Success

Basic
55per month
  • SEO Audit

  • Keyword Presence Analysis

  • Keyword Research Tool

  • AI Model Index Checker

  • AI Model Compatibility

  • AI Overview Tracker

  • AI SEO Agent

  • Schema Markup Optimization

  • SEO Reports

+ Show all options
BASIC +
95per month
  • basic features

  • Title Tag Optimization

  • Meta Description Optimization

  • Images Alt Text Optimization

  • Internal Links Automation

  • Headings Optimizaiton

  • Content Optimization

+ Show all options
LOCAL SEO
55per month
  • Local Keyword Research

  • Research of Your Competitors

  • Use of Google Autocomplete

  • Leverage Google Keyword Planner

  • Optimize Your Google Business Profile

  • Keep Your Business Profile Active

  • Get and Monitor Local Citations

  • Encourage and Respond to Online Reviews

+ Show all options
Frequently Asked Questions

Didn’t find your answer here?
Just send us a message and we’ll help in no time.

SEO is one of the most robust customer acquisition channels ever created in the history of the world. The majority of people on the planet go to search engines to look for a solution to help them solve their problems. Fortunately, businesses are some of the best problem solvers, and Google loves to recommend them.

Absolutely. The important thing is to be realistic about your timeframe and expectations. SEO is a marketing function that improves brand visibility and attracts more traffic to your website(s).
We recommend a minimum timeframe of six months to one year before you’re likely to start reaping the rewards of SEO investment.

Of course, you can, but a lot of technical work is required as well as writing content favored by search engines. It is possible to try it out, but it isn’t easy to get results quickly if you do not have the experience to make a plan that actually works. Another problematic element of maintaining your SEO results is monitoring Google’s algorithm and making updates to your website as needed. Working with an SEO expert with a proven track record will get you to your destination much faster.

A well-optimized FAQ page helps search engines interpret your content better and present it in ways that draw more attention. FAQ pages help enhance SEO and UX for several reasons: It adds more keyword richness to your website. It targets long-tail keywords.

Web Unip Lda
NIF: 517989204

Largo de São Sebastião da Pedreira 31-1
1050-205 Lisbon
Portugal

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